Stimulating Ecosystem Services?

Last week's edition of the journal Nature (Vol 457(12):764) had an editorial titled "Natural Value" - the topic: how this might be a great time to build ecosystem services into the mainstream economy. There might be something to this - after all, the value of mainstream economic activity is shrinking, making entry into the market easier. I wish that politicians the world over read this quote:

Destroying ecosystems for short-term economic benefit is like killing the cow for its meat, when one might keep from starving by drinking its milk for years to come. Now is not the time to slaughter the cow.

In addition, the editorial calls for an increase in ecosystem monitoring, research, analysis, and (bravo!) simulation. I couldn't agree more, but as ecologists we are ill equipped to meet the immediate analytical demand that would be required to "fold ecosystem services into the budget".